A word of warning not all directory sites are equal and many have bad scores be cautious and smart about who and where you link.
When you finally create your website for your business, it’s important to establish yourself on the internet. You can do this through social media, emails and SEO optimisation. All these ways will direct traffic to your website, help in creating awareness and increasing sales. Listing your website on online directories go a long way in helping improve your presence on the web.
It is not that internet users will conduct searches on these directories (though they may), but it will be counted by search engines. You can boost your SEO rank by improving your presence on the internet. Many search engines consider the presence of your brand name across the web. Think of these directories as getting online citations which help support your website.
In addition, web directories are fantastic places to come across backlinks to help with your link building activities. Registering in such web directories is more of an off-page SEO tactic, but very effective.