Video Communications – Entertain me!

Did you know: viewers of a marketing video are 174% more likely to seek more information about the product viewed – Source: Marketing Sherpa February 2015

Research shows that nearly half the population learns visually. Given a choice between a full page of content and watching a 60 second explainer video, the video would win out every time. Not only that, but we retain more information when our brains are both verbally and visually stimulated.

Entertain me! That’s what videos are all about. A few years ago, it was stated that over 70% of internet users will watch online video – Source: Forrester Research 2012. In July of 2014, Demand Metric stated that 95% of marketers said the video was becoming far more important. Today, 64% of marketers expect video to dominate their strategies in near future – Source: Nielsen.