Variable Data & Personalization – You know me!
Also known as VDP, variable-data printing is the next step in direct mail marketing. It allows for elements such as images, graphics, maps and text to be changed from one piece to the next. Data can be pulled from a database or EXCEL spreadsheet. With the highly customizable possibilities, variable-data printing offers mail pieces that are truly relevant to the recipients.
– Include images that appeal to the recipient’s demographic
– Personalized mail pieces have a much higher chance of being read
– ncorporate customized text, images and information to grab recipients’ attention