I want that!
Did you know: 90% of Canadians who own promotional outerwear, hats, drink ware and bags remember the advertiser – source ASI study March 2015
The promotional products industry is now a $20+ billion dollar global industry. Almost every major brand uses some sort of promotional product. The Canadian 2014 top 5 leaders are: writing instruments, shirts, bags, calendars and headwear.
I want that! That’s how consumers feel about gifts. Promotional products are memorable and effective. They are used as gifts, rewards and incentives for consumers and employees alike. Consumers say it’s one of the very few forms of advertising that they feel good about getting. Not only that, but they keep them as well, sometimes for years. The more useful product or the more special the moment, then the more likely it will be kept and displayed for all to see.