• Facebook
  • Twitter
  • Linkedin
  • Behance
  • Youtube
  • Tumblr
  • Rss
  • Mail
  • Vancouver Printing – ALLEGRA – Marketing Print & Web
  • About
    • FAQ
    • Employment Opportunities
    • Customer Satisfaction Survey
  • Blog
    • Vancouver
    • Print & Print related news/blog
    • Web Design – Web Development News & Blog
    • Design & Graphic Design for Print
  • MAKE PAYMENT
tel: 604.875.1919
  • 0Shopping Cart
ALLEGRA
  • Services +
    • Print Production
      • Printing Vancouver printing, traditional offset Print, digital Print, black + white, full-colour, business cards, labels, large format printing, posters, banners, signs & promotional products.
    • Creative Services
      • Creative Services Creative material delivered at the right time, to the right place. Design, brand imagery, multimedia strategic business, branding, logo & communication.
    • Web Design
      • Web Design Web Design & Development is at the heart of any brand’s online success. Web development technologies, responsive web design.
    • Large Format Print
      • Large Format Printing Stand out with large format, full-colour signs, posters & banners. Allegra’s large format printing, bigger signs are now even more affordable.
    • Direct Mail Marketing
      • Dirent Mail Direct Mail is one of the most measurable marketing vehicles, and is practiced by businesses of all sizes. Direct Mail Marketing for over 20 years.
    • Email Marketing
      • Email Marketing Email is the second most used feature on the internet, preceded only by search. Mail Chimp Email campaigns are a powerful tool.
    • Mobile Development
      • Mobile phone development We design & build responsive & adaptive solutions optimized for all devices - from smartphones to tablets that look great.
    • QR Codes
      • QR Codes QR codes Scannable with smart phones they can contain any of the following: URL, Ph #, SMS, Video or other multimedia.
    • Variable Data
      • Variable Data VDP, variable-data printing is the next step in direct mail marketing. Data can be pulled from a database or EXCEL spreadsheet.
    • Video
      • Video Production Videos are all about easy information. 95% of marketers said the video was far more important. Today, 64% of marketers use video.
    • Promo Products
      • Promotional Products Promotional products are memorable and effective. We offer our clients access to thousands of advertising specialties that can be imprinted.
    • Fulfillment Services
      • Fulfillment Services Sorting, storing, packaging and shipping of material can be a complex process.It doesn’t have to be. We can manage this process for you.
  • Submit File
  • Orders
  • Contact
  • Search
  • Menu
  • ALLEGRA – Vancouver Printing
  • Catalogue
  • Services
    • Print Production
    • Wide Format
    • Promotional Products
    • Creative Services
    • Web Design
    • Mobile Development
    • Webmaster Services
    • SEO – Search Engine Optimization
    • Reputation Management
    • Digital Die Cutting
    • Direct Mail Marketing
    • Email Marketing
    • Fulfillment Services
    • QR Codes
    • Variable Data
    • Video
  • About
    • FAQ
    • Employment Opportunities
  • Blog
  • Contact
  • Social Media
    • Facebook
    • Twitter
    • Linkedin
    • Behance
    • YouTube
    • Tumblr
    • RSS
    • Email
  • Posters, banners and signs

    Posters, banners and signs

Posters, banners and signs

What’s new in the neighbourhood? That’s the question that posters and banners are designed to answer. They tend to focus on the immediate, the now. Signs tend to focus on the brand and the location. Either way, they are messages between you and the market. Okay, so these are things that most of us already know. So what? Well, there are a few facts we should keep in mind.

First, design is critical to your image, in fact, for many, it is their image, at least the first impression anyway. The University of Cincinnati and Better Homes and Gardens conducted a study on signage in October of 2011. What they found was that of 200 business school students, 79% said that the quality of the signage inferred the quality of the company. It’s a handshake, a first impression. You are what you project. So, if you advertise with a hand painted sign or a low resolution picture banner, you might sell a lot of used lawn furniture, but don’t expect to sell any diamond rings.

Next, if you are a new business, signage tells people that you have arrived. Use it. When we opened our first business, it was on a busy street corner. We set up a large well lit awning sign and we kept it lit all night. There was a bus stop across the street and the bus drivers called out the stop with our name as that destination. We were so prominent we became an immediate fixture. In our first year of operation, we set a record for the highest first year dollar volume location of some 400 North American locations in over 20 years. I’m not saying it was the sign, but it sure helped. It will help you too.

And just to restate the obvious, make the sign big and clear. That U of C study mentioned above also discovered that 50% of consumers drive by and miss small or unclear signs even when they are looking for that location. Not only that but, 64% of women aged 18 to 24 will miss the sign under the same conditions. There is just too much visual competition. For signs trying to attract drive by traffic, the layout is very important. Your logo should be in the top left along with a graphic and one or two key words. That’s all the time they have to read your message. Too much information and your message will be lost. It will become a blur. A blur just doesn’t sell stuff. Locating your message shouldn’t become an Easter Egg Hunt.

Did you know that after television, consumers considered indoor signage as tied with magazines as the most useful source of new product information? Well, neither did I until I read that U of C study. So what? Well, you can capitalize on this by placing product information signs in your business. Think of it as an informative customer service person spreading your message all day, every day. By the way, that same study showed that outdoor signs were the third most useful source of new product information. Are you in a mall or on a busy street with windows? If so, you know what to do.

And the, “But Wait There’s More” moment:

Remember QR Codes? We talked about them in June of this year. Where ever possible, every banner and poster should have a QR Code. It changes the static to the dynamic. It takes your customers and prospects to your other communications media. If successful, it engages them to interact with your brand in the worlds of email and web. It develops a relationship and that helps to grow your company.

Next: So many choices…So little time and money. Now what?

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Pinterest
  • Share on Linkedin
  • Share by Mail

Pages

  • Account
  • ALLEGRA – Vancouver Printing
  • Cart
  • Checkout
  • Client Area
  • Customer Satisfaction Survey
  • design your own
  • Digital Die Cutting
  • Floor Decals
  • Mobile Development
  • Online Ordering
  • Privacy Policy
  • Reputation Management
  • SEO – Search Engine Optimization
  • Shop
  • Services
  • Creative Services
  • Web Design
  • Print Production
  • Direct Mail Marketing
  • Email Marketing
  • Fulfillment Services
  • Promo Products
  • QR Codes
  • Variable Data
  • Video
  • Webmaster Services
  • Contact
  • Wide Format
  • About
  • Employment Opportunities
  • FAQ
  • Blog
  • Order

Categories

  • Design & Graphic Design for Print
  • Print & Print related news/blog
  • Vancouver
  • Web Design – Web Development News & Blog

Archive

  • December 2019
  • November 2019
  • October 2019
  • July 2019
  • August 2018
  • July 2018
  • May 2018
  • September 2017
© Copyright - ALLEGRA | Marketing - Print - Web. Vancouver - False Creek - Vancouver Web Design
  • XML Sitemap – Pages
  • XML Sitemap – Posts
  • Privacy Policy
  • Contact
  • Printing Partner
Scroll to top