SEO – Search Engine Optimization

  • SEO - Search Engine Optimization

SEO - Search engine optimization

SEO – Search Engine Optimization

CAN YOUR CUSTOMERS FIND YOU ONLINE?
WE HAVE A TRACK RECORD FOR DRIVING SEO RESULTS

Professional Search marketing and SEO Services are about more than bringing traffic to your website

Our customer-focused search strategies drive action and conversions. Where quality content and the best user experiences get rewarded with high search ranking.

As a digital agency, our search marketing strategies consider consumer needs, and the intent behind their searches. Using our proprietary tools, we engage in extensive, in-depth keyword research, provide targeting recommendations, and create content that will drive searchers to engage across multiple devices, and ultimately convert.

In addition to contextual keyword relevancy, there is a technical side to search engine optimization

Where we ensure that your site caters to the search engine’s crawling needs

Technical SEO services tackles on-site SEO issues which consist of hundreds of different elements. It also involves implementing schema and microdata so that your site can display reviews, opening times and business information in search results. You should ensure you have a trustworthy SEO company to audit and optimize your site.

TRACK YOUR MARKETING PERFORMANCE

With Our Free ROI Tracking Templates

Marketing reports are one of the most important ways to provide the transparency necessary for executive management and sales teams to feel confident in your marketing process. It’s also an important way to ensure sales and marketing are working together to accomplish collective goals. Once you’ve incorporated a monthly marketing report into your workflow, you’ll begin to appreciate the extra analysis of your marketing efforts and the transparency it provides your entire company.

Organic Search

Does your search engine optimization measure up?

Google rewards the smartest companies – not the best. Just because you think you’re the leader among your competitors doesn’t necessarily mean your website is going to perform well online.

The landscape of SEO has dramatically changed in recent years, and what has worked in the past is no longer effective today. Google is constantly changing its ranking algorithm, and each of these changes could mean a significant drop in your search engine results placement and reduce overall traffic to your website. If you’re not staying ahead of the curve when it comes to these changes, you’re putting your business at risk.

If you’re not optimizing, your competitors are.
When it comes to SEO, your business’ reputation and visibility is on the line. If you want to dominate online results, you have to do so strategically to insulate your website from potential risks and ensure long-term traffic growth.

Our knowledge of SEO, advanced tools and proprietary technology enables us to anticipate and effectively manage constant search engine algorithm changes in order to maximize your SEO results. When you choose to work with SEP, you’ll enjoy more predictable and sustainable results. Trust us – we’ve been doing this since Google was in diapers!

  • Keyword Research & Analysis
  • On-Page Optimization
  • Off-Page Link Building
  • Penalty Assessment & Recovery
  • Technical SEO
  • Content Development and Optimization

Local SEO Factors

Increase Visibility and Improve Your Brand Awareness with Local Search Optimization

Optimizing your Website for Local Search

The way people search online is changing. People are increasingly using mobile and local search to find information, make purchases and search for local businesses. This shift is changing the way SEO needs to be approached. It’s no longer enough to have your website be visible in organic search results; you also have to ensure your website is optimized so users can find your business using local search optimization and when using mobile devices and smartphones. With Local SEO services from Allegra, you will get:

  • More highly targeted website traffic
  • Increased conversion rates & brand awareness
  • A local SEO strategy that targets specific keywords or customer groups
  • Better visibility on search engine results pages
  • Increased sales and broadened customer base

Why Local Search Optimization?

Local search, which has been popularized by platforms such as Google My Business, is a specialized form of SEO that increases a local business’ visibility online and improves search rankings for geographically related keywords. In recent years, the importance of local search has increased because search engines are increasingly integrating local search into organic search results. As a result, local SEO marketing has the ability to drive significant target traffic to your website.

Local Products and Features

  • Google My Business Profile Creation & Optimization: We will create and optimize your Google My Business profile page that will provide visitors with information such as reviews, maps, driving directions, hours of operation, video links, images, street views and more.
  • Local Search Citation Building: We will build local search citations over time by adding your website to relevant business directories. This will verify your business information and help increase search visibility to your local customer base.
  • Online Reviews Monitoring: We will track and monitor all online reviews about your business using exclusive proprietary software and provide detailed monthly reports so that you can manage and improve the online reputation of your business.
  • Premium Local Directories and Review Sites: We will build up your premium local directory listings, Google+ Local and Yelp profiles to enhance your brand and attract citations, traffic and links. This will increase brand awareness and build your business authority with local customers.
  • Local SEO Competition Analysis: We will analyze your main competitors who are currently ranking well in local results for relevant local keywords and identify opportunities to improve brand visibility and build citations.

On Page Optimization

On Page Optimization

The True Value of On Page SEO

You have much more influence over On-page optimization than you do with Off-page SEO, which are external factors that are out of your control. On-page SEO is a crucial part of any comprehensive SEO strategy and can include:

  • Assessment and analysis of your current website
  • Identification of On-Page SEO opportunities
  • Changes to ensure SEO best practices are met
  • Our On-Page SEO Process

There are a number of important on page optimization components that help improve website performance, below are a few:

  • Title Tags-We will ensure that all title tags on your website are relevant, keyword optimized and the appropriate length so that they are fully visible in search engine results pages.
  • URLs- We will optimize your page URLs and ensure that your URL structure is clear and logical.
    Content- High quality, original content that adds value can significantly improve your website, for both visitors and search engines. We will focus on building up keyword optimized, valuable content on your website, including new pages based on keyword research.
  • Meta Descriptions- We will produce high-quality, keyword optimized descriptions that are the right length in order to drive traffic to your website.
  • HTML & CSS- We will ensure that all the content on your pages is fully crawlable by search engines so that all keywords and links are crawled.

Allegra will optimize your website to drive increase search engine visibility and drive more traffic. Our team of seo experts are here for you and your brand.

Off Page Optimizations

Off Page Optimizations

Off Page SEO factors account for 70% of Google’s ranking system Work with Vancouver’s SEO Experts to enhance your Off Page SEO

Google’s algorithm focuses on a variety of Off Page factors in order to determine the ranking of websites in their search results pages. That’s why it’s paramount to have a comprehensive Off Page SEO optimization strategy, so that you can build brand authority, create awareness, and drive more traffic to your website and:

  • Attract high-quality, reputable links with high SEO value
  • Attract links to improve your brand reputation
  • Build overall website authority and improve your Page Rank
  • Deliver long term SEO benefits

Our Off Page SEO Services

Links have always been an important aspect of SEO, but today, it is about attracting high-quality links that indicate to Google and other search engines that you are authoritative and worthy of ranking. Traditional link building no longer cuts it – you need a holistic Off-Page SEO strategy that will help you establish and maintain authority. Allegra’s Off-Page SEO services and products are specially designed to help clients achieve long-term SEO benefits, whether its B2B SEO or B2C SEO.

  • Link Development and Outreach: Allegra will build high-quality links to the web pages. We pursue link opportunities on relevant, authoritative sites with high Page Rank to help build authority for your website.
  • Link Attraction: We will focus on getting high-quality blog and article submissions onto reputable websites in order to increase citations, attract inbound links and build overall authority.
  • Strategic Partnerships: We will develop strategic partnerships with popular, high-authority websites related to your industry in order to develop cross-promotional, mutually beneficial relationships that will increase your exposure and authority.

Are you ready for more traffic and leads? Talk to your SEO experts at Allegra.

Keyword Research

Target the keywords consumers are using to find a company

Keyword research is the foundation of every effective SEO strategy. Understanding how your customers are searching for your services or products is crucial to optimizing your website and content. When prospective customers conduct a keyword search that relates to your business, you want to make sure that your website shows up in search engine results pages. With keyword research and analysis from Allegra you will experience benefits such as:

  • More website traffic from highly relevant keyword terms
  • Ongoing keyword analysis to continually improve your website’s performance for targeted keywords
  • Capitalizing on keyword trends and ranking opportunities
  • Establishment and execution of short-term and long-term SEO objectives

Keyword Research & Analysis Services and Products

Allegra offers comprehensive keyword research and analysis strategies, using world-class, proprietary keyword tools to identify and act on opportunities. Our keyword research and analysis products include:

  • Standard Keyword Research: A dedicated SEO specialist will conduct keyword research using both proprietary technology and third party keyword tools. We will identify keyword targeting opportunities based on search volume, competition and other factors.
  • Comprehensive Keyword Cards: A dedicated SEO specialist will conduct in-depth keyword research and analysis presented to you in a detailed report. We will identify opportunities for content development and website improvement based on head terms, long-tail keywords, awareness terms and location-based keywords.
  • Competitor Analysis: We will conduct assessments of your main competitors’ websites in order to identify ranking opportunities, and recommend keyword diversification strategies to help you gain a competitive edge.
  • Ongoing Keyword Trends Monitoring: Allegra will consistently monitor keyword trends month-over-month, so that you can target seasonal keywords and react to keyword search volume fluctuations in real time.

Start speaking your customers’ language. Target the terms your prospective buyers are actually searching for, and get more targeted traffic to your website with Keyword Research & Analysis from Allegra!

Content Creation

Content is king, Google ranks you by content not by the company.

Optimizing your content equals better visibility

The importance of high-quality content development and optimization has been on the radars of website owners since the Panda algorithm was released in 2011. Duplicate, thin, or generally poor content meant poor rankings, and many people found that their rankings dropped almost overnight as a result.

For SEO, content development and optimization is an absolute necessity for your business to perform well online. With content development and optimization services from SEP, you can expect the following benefits:

  • Build brand authority and become a thought leader in your industry
  • Become the trusted knowledge resource for your prospects, so when they’re ready to buy, your business is top of mind
  • Keyword optimized, multi-format content that answers your prospects’ questions and converts
  • High-performance content that delivers compounding, sustainable results
  • Content that is optimized for both users and search engines, so you get more highly targeted traffic to your website

Content Development and Optimization

We’re not your run-of-the-mill content marketing agency; because we started in the area of search, our content development and optimization services are informed by SEO best practices and backed by years of search marketing experience. We use an integrated content marketing approach that is specially designed to help clients achieve long-term SEO benefits.

  • Keyword Research- We dive deep to determine what questions your prospects are asking, using which search terms. We use in depth keyword research to ensure that the content developed covers the subjects your prospects actually want to hear about.
  • Content Planning- We match the keyword research to every stage of the buying cycle to determine what kind of content your prospects need at each point in the decision process.
  • Web Copy Optimization- We create powerful, compelling web copy that communicates your brand but also targets priority keywords. This ensures that your business is found for the keywords that are most relevant to your services and products, and most frequently searched by your audience.
  • Blogging- We identify and target long-tail, low competition keywords and create high-quality, keyword-rich blog strategies to capitalize on ranking opportunities that your competitors aren’t taking advantage of.
  • Custom Content Strategies- We create multi-format, comprehensive content development and optimization campaigns that are attractive to both your prospects and to search engines. They can include presentations, eBooks, blogging, whitepapers, infographics, video, and beyond, depending on client-specific needs.

Build your authority and let prospects – and search engines – know that you are the thought leader in your industry with content development and optimization from Allegra.