At Allegra Vancouver – False Creek we provide you with a wide range of commercial printing services; from traditional offset, to digital print, from black + white to full-colour, from small business cards and labels to large format posters and banners.
The benefits of digital printing include short runs, lower cost per unit and because many of the mechanical steps have been eliminated during the digital printing process, – much quicker turnaround times. So all in all a really good deal.
Also known as VDP, variable-data printing is the next step in direct mail marketing. It allows for elements such as images, graphics, maps and text to be changed from one piece to the next. Data can be pulled from a database or EXCEL spreadsheet. With the highly customizable possibilities, variable-data printing offers mail pieces that are truly relevant to the recipients.
- Include images that appeal to the recipient’s demographic
- Personalized mail pieces have a much higher chance of being read
- Incorporate customized text, images and information to grab recipients’ attention
The term offset printing refers to the process of burning an image onto a plate. The image is then transferred to a rubber blanket and transferred on to the final surface for printing. The entire process is done through oil and water repulsion. Once the image gets printed by rollers, the project is done. The major benefit of using offset printing for your project is the consistent high quality image.
Unlike digital printing, the colors in offset printing do not fade with each succeeding piece. The colors last longer and are more vibrant. You’ll also enjoy additional coating abilities. If you choose to have your print projects printed digitally, you may choose to get them printed on a glossy stock. If you choose to print them offset, then you can choose from uncoated card stocks, matte, or glossy. You’ll also enjoy lowered cost per unit, when you include setup costs. As you are doing a large print job, you will pay less per unit.
Whether you use offset printing or digital printing, we can help you use various different color combinations to bring your documents to life. Color has a huge impact on the way your readers and target market responds. It can convey peace, harmony, excitement, action, and self-confidence. You want your audience to feel good and take action when they look at your documents. It does not matter if you are a small business or a large firm; no job is too large or too small for us.
Adding colour to your print jobs is an amazingly cost-effective investment. Studies say it improves initial interest by 300%, readership by 80%, retention by 65% and likelihood of purchase by over 80%!
Place yourself on an equal footing with your competitors through the use of clean, professional, well-designed print communications. After all, first impressions count.
By the end of 2012 more people will access the internet via mobile devices than on computer. The user experience (UX) is shifting from mouse interaction to tapping, sliding, swiping, pinching with your fingers. Design needs to reflect that.
With the rapid growth of the smartphone and tablet market, it is important that your website delivers the same experience across all platforms; from traditional computer, to smaller laptop screens, tablets and mobile phones. What is the difference? Mobile sites are designed to fit a smaller screen and allow for finger-friendly interaction.
Adaptive or Responsive Websites
The term ‘responsive web’ was coined by Ethan Marcotte in an article on A List Apart. The website you are looking at while reading this uses a responsive theme. That means it will fluidly and dynamically adjust to any screen size. If you are on a computer you can check it out by resizing your browser window on the bottom right corner. See how it changes its layout depending on the screen size? That is referred to as adaptive or responsive web design.
You probably have seen those funny looking, mostly black and white images in newspapers, posters, or on postcards and even buildings.
QR stands for Quick Response. QR codes initially have been developed for tracking parts in the automobile industry, but these days the codes have a much broader appeal and are used more and more in advertising and promotions. Scannable with smart phones they can contain any of the following:
- URL (link to a mobile landing page)
- Phone Number
- Video or other multimedia
Add a QR code to your printed material to provide a targeted message by directing your visitors to your offer from their mobile devices.
On June 15, 2011, Lynda Steele and her team from CTV came by the office to interview our President Michael Grant to talk about QR codes. He made the excellent point that QR codes are a terrific tool for 1on1 marketing, as they don’t inundate the customers with advertising, but rather provide the choice to engage. Our animation What’s in a QR code, developed by our multimedia team under the direction of Delma Baluyot was shown in full length. The show was aired on Monday, July 18 as part of the 6PM news. Should you have missed it, you can watch it here. Our segment starts at around 1:53.
Mobile Landing Pages
A carefully designed landing page is a fantastic way to increase your conversions rate by dedicating one entire page to a single purpose.
Landing pages are best suited for:
- Special Offers
- Product Launches
- Enter Sweepstakes
Designs for Success
Don’t underestimate the power of creative design. The right creative approach can pull it all together and make a difference in what gets noticed and what gets overlooked. We put imaginative ideas together for you. See what we have in mind with you in mind!
Do you want to stand out from the crowd? Allegra Vancouver – False Creek will help you communicate your company’s personality and character with a difference. Branding is your opportunity to shout from the rooftops about who you are and what you do.
A logo is a starting point from which to develop and establish a successful, innovative identity. Consistent imagery in communication materials helps to form a strong brand. This makes all the difference in how your company is perceived and can become an essential, working part of your branding identity.
Print & Imaging
Our communication projects range from corporate brochures to advertising campaigns, from magazine layouts to event promotion materials. Successful print and imaging work is all about confidently communicating and delivering key information.
- Business Stationery
- Magazine Layout
- Advertising Campaigns
- Promotional Materials