QR Codes

Quick Response codes
You probably have seen those funny looking, mostly black and white images in newspapers, posters, or on postcards and even buildings.

QR codes initially have been developed for tracking parts in the automobile industry, but these days the codes have a much broader appeal and are used more and more in advertising and promotions. Scannable with smart phones they can contain any of the following:

  • URL (link to a mobile landing page)
  • Phone Number
  • SMS (Short Message Service)
  • Video or other multimedia

Add a QR code to your printed material to provide a targeted message by directing your visitors to your offer from their mobile devices.

Allegra on CTV

On June 15, 2011, Lynda Steele and her team from CTV came by the office to interview our President Michael Grant to talk about QR codes. He made the excellent point that QR codes are a terrific tool for 1on1 marketing, as they don’t inundate the customers with advertising, but rather provide the choice to engage. Our animation What’s in a QR code, developed by our multimedia team under the direction of Delma Baluyot was shown in full length. The show was aired on Monday, July 18 as part of the 6PM news. Should you have missed it, you can watch it here. Our segment starts at around 1:53.