At Allegra Vancouver – False Creek we provide you with a wide range of commercial printing services; from traditional offset, to digital print, from black + white to full-colour, from small business cards and labels to large format posters, banners and signs.
In many ways, print is the ideal marketing medium: it’s available in both large and small numbers, can be accessed easily, and is engaging, versatile and creative.
Print media has a close relationship with its readers. Indeed, print is often called the ‘me-medium’, as it can become an integral part of its reader’s world. But this relationship extends beyond the initial read-through. Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it.
The key to successful marketing is engagement, drawing your customer in through attention-grabbing content and rewarding them with a worthwhile offer or service. Print media can now offer quick and simple ways to access digital content using ‘bridging technologies’ such as QR codes, Augmented Reality and near-field communication.
These innovations form a bridge between print media and a brand’s online space, inviting consumer reaction, feedback and purchase. Such innovations increase the effectiveness of print media, as well as enhancing the consumer experience.
Print media can now include ‘markers’ that link the printed medium with digital media.
How does the customer come to formulate a particular image about your organization? That’s where brand identity comes in. The company’s identity must come first and shapes the ultimate image formed by the customer. Create a strong and positive image with printed marketing material such as:
Did you know?
Adding colour is an amazingly cost-effective investment. Studies say it improves initial interest by 300%, readership by 80%, retention by 65%, and likelihood of purchase by over 80%! Contact us and see how colour can work for you.
The benefits of digital printing include short runs, lower cost per unit and because many of the mechanical steps have been eliminated during the digital printing process, – much quicker turnaround times. So all in all a really good deal.
Also known as VDP, variable-data printing is the next step in direct mail marketing. It allows for elements such as images, graphics, maps and text to be changed from one piece to the next. Data can be pulled from a database or EXCEL spreadsheet. With the highly customizable possibilities, variable-data printing offers mail pieces that are truly relevant to the recipients.
Big impressions for big results. Be seen. Get noticed. Get the attention you deserve. Allegra False Creek has the technology and skills to make your message stand out with large format, full-colour signs, posters and banners. Use them for:
On-site signage, like posters and banners, is the most effective, yet least expensive form of advertising. Signs stimulate drop-in customer traffic, while building recall and recognition for your business. And with Allegra’s large format print and production capabilities, bigger signs are now even more affordable.
Do you need the hardware?
We also supply all the substrate or hardware you’ll need for your displays. Think such big items cost big bucks? Quite the contrary. Contact us. You’ll be pleased to learn that as your single source for design, web and print services, we keep costs contained. And that’s really big.
Whether you use offset printing or digital printing, we can help you use various different color combinations to bring your documents to life. Colour has a huge impact on the way your readers and target market responds. It can convey peace, harmony, excitement, action, and self-confidence. You want your audience to feel good and take action when they look at your documents. It does not matter if you are a small business or a large firm; no job is too large or too small for us.
Adding colour to your print jobs is an amazingly cost-effective investment. Studies say it improves initial interest by 300%, readership by 80%, retention by 65% and likelihood of purchase by over 80%!
Place yourself on an equal footing with your competitors through the use of clean, professional, well-designed print communications. After all, first impressions count.
Did you know?
Trade show booth visitation rates increase by 176% when invitations include a promotional product offer for attendance?
Source: Stowebridge Promotion Group