By the end of 2012 more people will access the internet via mobile devices than on computers. The user experience (UX) is shifting from mouse interaction to tapping, sliding, swiping, pinching with your fingers. Design needs to reflect that.
Mobile Websites
With the rapid growth of the smartphone and tablet market, it is important that your website delivers the same experience across all platforms; from traditional computer, to smaller laptop screens, tablets and mobile phones. What is the difference? Mobile sites are designed to fit a smaller screen and allow for finger-friendly interaction.
Adaptive or Responsive Websites
The term ‘responsive web’ was coined by Ethan Marcotte in an article on A List Apart. The website you are looking at while reading this uses a responsive theme. That means it will fluidly and dynamically adjust to any screen size. If you are on a computer you can check it out by resizing your browser window on the bottom right corner. See how it changes its layout depending on the screen size? That is referred to as adaptive or responsive web design.
QR codes
You probably have seen those funny looking, mostly black and white images in newspapers, posters, or on postcards and even buildings.
QR stands for Quick Response. QR codes initially have been developed for tracking parts in the automobile industry, but these days the codes have a much broader appeal and are used more and more in advertising and promotions. Scannable with smart phones they can contain any of the following:
Add a QR code to your printed material to provide a targeted message by directing your visitors to your offer from their mobile devices.
On June 15, 2011, Lynda Steele and her team from CTV came by the office to interview our President Michael Grant to talk about QR codes. He made the excellent point that QR codes are a terrific tool for 1on1 marketing, as they don’t inundate the customers with advertising, but rather provide the choice to engage. Our animation What’s in a QR code, developed by our multimedia team under the direction of Delma Baluyot was shown in full length. The show was aired on Monday, July 18 as part of the 6PM news. Should you have missed it, you can watch it here. Our segment starts at around 1:53.
Mobile Landing Pages
A carefully designed landing page is a fantastic way to increase your conversions rate by dedicating one entire page to a single purpose.
Landing pages are best suited for:
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