By the end of 2012 more people will access the internet via mobile devices than on computers. The user experience (UX) is shifting from mouse interaction to tapping, sliding, swiping, pinching with your fingers. Design needs to reflect that.
With the rapid growth of the smartphone and tablet market, it is important that your website delivers the same experience across all platforms; from traditional computer, to smaller laptop screens, tablets and mobile phones. What is the difference? Mobile sites are designed to fit a smaller screen and allow for finger-friendly interaction.
Adaptive or Responsive Websites
The term ‘responsive web’ was coined by Ethan Marcotte in an article on A List Apart. The website you are looking at while reading this uses a responsive theme. That means it will fluidly and dynamically adjust to any screen size. If you are on a computer you can check it out by resizing your browser window on the bottom right corner. See how it changes its layout depending on the screen size? That is referred to as adaptive or responsive web design.
Mobile Landing Pages
A carefully designed landing page is a fantastic way to increase your conversions rate by dedicating one entire page to a single purpose.
Landing pages are best suited for: