Marketing Services

We provide you with a wide range of marketing services; promotional products, email marketing, mobile marketing, direct mail marketing, and more.

Grab attention, generate goodwill and reinforce key messages by including promotional products in your next marketing program. At Allegra we offer you access to thousands of advertising specialties that can be imprinted with any company logo or personal message.

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Email campaigns are a powerful tool if done right. Our process includes simple steps to make sure your promotion offers an engaging user experience.

Organizing your mailing list: The accuracy of your list is a crucial to the success of your campaign. The more detail you can provide about your audience, the better your chance to actually end up in the recipient’s inbox and not in a spam filter.

Your message: Good design and a properly implemented user experience UX play a big part of your success, and our team will gladly share their insight and knowledge with you.

Your goals: What is it you’re trying to achieve with your campaign? The more detailed your email marketing objective, the more detailed analytics we can provide. For example:

  • Increasing your email list by 20% a year from now
  • Collect additional user data such as gender, location, age, purchasing habits
  • Increase online sales for a new product or service

Timeline: How frequently should you send out your campaign? What days and time of day are more beneficial to your target audience? We will help you strategize a timeline to make sure your campaign is as effective as possible.

With the rapid growth of the smartphone and tablet market, it is important that your website delivers the same experience across all platforms; from traditional computer, to smaller laptop screens, tablets and mobile phones. What is the difference? Mobile sites are designed to fit a smaller screen and allow for finger-friendly interaction.

Allegra has been producing Direct Mail Marketing for over 20 years and can help you identify the best way to measure success during the planning stages, so measurement is built in from the beginning. We help you apply the latest techniques to encourage and track response, including the use of variable data printing and personalized URLs (PURLs) or Web pages.

Variable Data

It allows for elements such as images, graphics, maps and text to be changed from one piece to the next. Data can be pulled from a database or spreadsheet. With the highly customizable possibilities, variable-data printing offers mail pieces that are truly relevant to the recipients.

You can’t sell if you aren’t talking to the right people. And they won’t respond if you don’t give them a good reason. We can help you cleanse your database – or purchase new lists – so you can target the best prospects and won’t waste postage on outdated or incomplete name and address information.