Ide(a)s of March

The Power of Social Media

The Ide(a)s of March – Allegra Marketing Campaign, March 15, 2012

The Invite

Like in true Hollywood fashion this campaign started with a direct mail piece inviting the viewers to the grand premiere of “The Ide(a)s of March”. Our office dog Sully took on the leading role of Julius Caesar in this story that is very loosely based on Shakespeare.

Allegra Marketing Campaign: Ide(a)s of March