Direct Mail - What's this?

Direct Mail is one of the most measurable marketing vehicles, and is practiced by businesses of all sizes — from the smallest start-up to the leaders on the Fortune 500. A wellexecuted direct mail campaign can prove a positive return on investment by allowing you to track response to a clear call-to-action.

Allegra has been producing Direct Mail Marketing for over 20 years and can help you identify the best way to measure success during the planning stages, so measurement is built in from the beginning. We help you apply the latest techniques to encourage and track response, including the use of variable data printing and personalized URLs (PURLs) or Web pages.

The key to successful marketing is engagement, drawing your customer in through attention-grabbing content and rewarding them with a worthwhile offer or service. Print media can now offer quick and simple ways to access digital content using ‘bridging technologies’ such as QR codes, Augmented Reality and near-field communication.

These innovations form a bridge between print media and a brand’s online space, inviting consumer reaction, feedback and purchase. Such innovations increase the effectiveness of print media, as well as enhancing the consumer experience.

The next stop in direct mail marketing

Variable Data

It allows for elements such as images, graphics, maps and text to be changed from one piece to the next. Data can be pulled from a database or spreadsheet. With the highly customizable possibilities, variable-data printing offers mail pieces that are truly relevant to the recipients.

You can’t sell if you aren’t talking to the right people. And they won’t respond if you don’t give them a good reason. We can help you cleanse your database – or purchase new lists – so you can target the best prospects and won’t waste postage on outdated or incomplete name and address information

Print media can now include ‘markers’ that link the printed medium with digital media.


Allegra Marketing Print Web has partnered with Canada Post to help you build your next mail campaign with your business objectives in mind.