Allegra on TV!

On June 15, 2011, Lynda Steele and her team from CTV came by the office to interview our President Michael Grant to talk about QR codes. He made the excellent point that QR codes are a terrific tool for one-on-one marketing, as they don’t inundate the customers with advertising, but rather provide a choice to engage. Our animation What’s in a QR code, developed by our multimedia team under the direction of animator Delma Baluyot was shown in full length. The show was aired on Monday July 18, 2011 as part of the 6PM news. Should you have missed it, you can watch it here. Our segment starts at around 1:53.

Allegra False Creek – QR codes on CTV