They have been around since the 90s, but not until recently have they found the wide acceptance they enjoy today. With the steady adoption of smart phones, QR codes have become the hottest new thing in marketing. Interestingly, the major demographic for using QR codes is by people in the 35-44 age group. As this report from Mobio states.
Our multimedia team is diligently working on best practices for QR code campaigns. Our clients include realtors, car sharing service provider, restaurant chains, and educational institutions. Here are a few of our findings:
- Stay in the mobile sphere
- Be bold, – users expect an experience, not just a link
- Optimize your web link for mobile!
- Motion works best, – videos or animations offer the best ROI
And most important of all – Add value to the customer.
